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PERSONALIZATION & DATA

 

Direct Fulfillment can accept most data file formats. Be sure to include a data record layout explaining your data fields when you submit your files.

If you have questions or concerns, please contact your Customer Service Representative for further information or discussion.

 

We prefer PC files and are currently using:

Word - Microsoft Office Word 2007 (12.0.6683.5002)

Excel - Microsoft Office Excel 2007 (12.0.6683.5002)

 

When people think about personalization, they usually think about names and numbers like bank statements or donation amounts.

Variable data personalization can be far more than just a name. Variable data can include any information that could be helpful to your marketing activities.

Possible applications include Sales Letters, Billing Statements, Fundraising Appeals or Thank You Letters. Variable fields could be birthdays,

name of a spouse, nicknames, hobbies, vehicle make and model, lease termination date, education level or memberships in organizations.

Personalization and variable data can be customized to fit your marketing needs.

 

 

 

COMMON ENVELOPE SIZES

The Commercial and Side Seam flap styles are ideal for machine insertion. Wallet flaps provide a large area that is ideal for imprinting. Square flaps are not recommended for machine insertion.

 

Baronial envelopes have a deep pointed flap and are commonly selected to be used for formal invitations and announcements. They are not recommended for machine insertion.

 

 

This contemporary design, also called A-style, is idea for photographs, greeting cards, small booklets, and promotional pieces. Do not confuse the A-4 size with metric A4 paper, which fits into a DL size Commercial envelope.

A center seam makes this style much more durable for mailing heavy-weight materials. This envelope can not be run through a laser printer or processed through most automated inserting equipment.

 

This envelope is ideal for annual reports, brochures, sales materials, and more. The open side makes it acceptable for automatic insertion.

 

 

 

Envelopes of this unusual shape attract attention to their contents. Square envelopes are considered nonstandard and require additional postage to mail.

 

 

 

 

 

 

 

 

 

 

GRAPHIC FILE FORMATS

 

Before submitting your digital files for printing, please review the following specifications:

 

SCANNED IMAGES:
All scanned images should be of a professional, high-quality standard. Scanned images need to be saved at a resolution of 300dpi for continuous tone reproduction (photos and/or illustrations). Please save photos or scans as CMYK and saved in TIF format.

BLEED:
Please include bleeds at 1/8" or .125" unless otherwise specified.

Acceptable graphic files should be at least 300dpi and in the proper color formats (CMYK, Gray scale, Pantone) for the best printing results.

Common graphic file formats include: PDF, JPG, TIF, EPS, PSD, AI.

Note: PNG, GIF, and some JPG files are created for use on the internet and while they may look acceptable on-screen, they are RGB format, low-resolution (72dpi), and will provide sub-par results when printed.

 

Files may also be submitted to Direct Fulfillment via our FTP site. Please contact your Customer Service Representative for details.

To connect to our FTP site, click HERE.

QUARKXPRESS 9
Include all fonts & supporting images. Supporting images should be in CMYK color format. Images should be at a resolution of 300dpi.

ADOBE ILLUSTRATOR (CS6)
Save file as an EPS format, images/links should be embedded, and fonts should be converted to outlines.

ADOBE INDESIGN (CS6)
Include all fonts & supporting images. Supporting images should be in CMYK color format. Images should be at a resolution of 300dpi.

ADOBE PHOTOSHOP (CS6)
Photoshop files should be flattened and saved as a TIF document. Please be sure that your document is in CMYK color format and at a resolution of at least 300dpi.

PDF FORMAT

FONTS:
All fonts used must be supplied. Both printer and screen fonts must be included. Font files should be placed in a folder and then that folder compressed into a .ZIP, .SITX, or similar compressed file to ensure proper transfer (especially Type I fonts).

Ideally, all fonts should be converted to outlines whenever possible.